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US Floors COREtec Plus Vinyl Flooring

Posted: Monday, May 19, 2014

In a League of Its Own

American Florim

Ever since luxury vinyl flooring came into existence, manufacturers have been looking for ways to perfect it, improve it, and create something that is unique and memorable.

And while great advancements have been made in LVT, particularly in its authentic look and feel to natural flooring, perhaps no greater advancement has been made to luxury vinyl flooring than is evident in US Floors’ COREtec Plus.

Venturing into LVT with a Memorable Bang

Made in the USAIn 2012, US Floors opted to venture into the world of luxury vinyl tile. Following its long history of design-forward thinking and innovation, the flooring company didn’t just wade into the LVT pool - it made a cannonball-sized splash that has not only soaked the competition, but has left its indelible mark on LVT.

The reason for this splash is COREtec Plus. While it’s no surprise that more and more companies are scrambling to create an LVT line (to meet the demands of the consumer), US Floors opted not to just throw out a replica product. COREtec Plus stands on its own as a luxury vinyl tile line unlike any other.

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Made in the USA

COREtec Plus is designed to be fast and easy to install, regardless of the size, shape, or purpose of the room you’re installing the flooring in. Its core board is 100% waterproof, 5mm thick and will not swell when exposed to water. COREtec Plus features a vinyl top layer, wood plastic composite core and a cork underlayment. It’s constructed from recycled wood, bamboo, and pure virgin vinyl that are bound together by limestone. The vinyl top layer makes the COREtec Plus a chip-resistant flooring option for folks who hate how susceptible laminate is to nicks.

When installing COREtec, there’s no need to acclimate the floor, nor is there a need for transition strips if you’re installing flooring into a large room. Your new flooring will not telegraph any subfloor imperfections, is Greenguard Gold certified for indoor air quality, and features� a “drop and lock glueless profile” for easy install.

COREtec combines all of the best qualities of glue down LVT, solid locking LVT and laminate to create the ultimate in LVT.

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Just ask the experts:

COREtec Plus XL Wins Best Surface Award for Style & Design

Flooring is about more than just function. Yes, a functional floor is important. You want a floor to perform as you demand and expect, and you want that floor to last for many years. However, you also want that floor to look good and capture the mood you’re hoping to convey in any given space.

COREtec Plus has proven it does.

Best of SurfacesIn the third annual Best of Surfaces competition - co-sponsored by Floor Covering News and Hanley Wood - COREtec Plus XL by US Floors won for Style & Design. COREtec Plus XL takes all of the qualities and features of COREtec Plus, and packages it in a longer and wider vinyl plank (6 feet long, 9 inches wide). Like COREtec Plus, the XL model solves the problem of moisture and laminate flooring.

COREtec Plus XL is 100% waterproof, plus it has a cork underlayment, so nothing can telegraph through. That’s a winner there,” said Best of Surfaces judge Jim Mudd, who is also the president of Sam Kinnaird’s Flooring in Louisville, Ky.

As much time and effort US Floors committed toward the perfect LVT construction, it also committed to the visuals. The variety of graining and color available in the COREtec Plus collection matches nearly any desired decor, including varying shades of slate, oak, and even copper.

In a Field of Endless LVT Options - One Stands Above the Rest

There are many reasons why a consumer might purchase LVT flooring. The durability and price-friendliness of vinyl flooring are certainly contributing factors, as are the strikingly realistic appearances of LVT, thanks to constantly improved-upon 3D printing technology.

COREtec Plus embraces these attributes, and couples them with features that are hard to find in any other flooring on the market. With superb waterproof qualities, and an ease-of install unlike any other, COREtec Plus has proven itself to be the leader of the overcrowded LVT pack.
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